If you’re in sales or own a business, the question of how to get more clients is always present. Other than the good old-fashioned sales approach of knocking on doors, which definitely is still needed, you can only do that so many hours a day. So what can you do that fills those other hours, and helps your business to thrive?
Here are some great ideas that are relevant for today’s market, and will help you diversify your sales approach.
- Ask for referrals. Do you believe you have a good product or service? Do you believe that what you have to offer is valuable to others? Do your current clients love working with you? If you answered yes to these questions (and I really hope you did), then why are you not asking your clients for referrals?
- Power of 3. This is such a simple technique that creates power in your sales approach. Talk to 3 people every day about your business. Make it the first thing you do every day, so you don’t forget to do it. Try this for a month and see how your sales increase!
- Connect on Social Media. Whether you love social media or not; it’s here, it’s relevant, and it’s how most people are communicating now. If you don’t have a social media presence, then you‘re missing a huge opportunity to connect with potential clients.
- Make sure your website is current. When was the last time you read through your website? As your business has changed and progressed over the years, your website needs to as well.
- Follow up. I’m sure you’ve heard the term, “The fortune is in the follow up.” There is absolute truth to that! 80% of your sales will come in the follow up; not in the first appointment.
- Create a 30 second commercial. You should be able to communicate exactly what you do in 30 seconds. They call this the elevator pitch. If you were in an elevator with someone for 30 seconds, what would you tell them about what you do?
- Create a blog with great content. People love tips and ideas that interest them. When someone needs to know something, they go to Google and type in their question. Offer content that helps people fill a need, and it will attract more people to your website. You can even guest blog on other sites, which can add value to someone else, as well as yourself.
- Call past clients. When was the last time you called a client from 2 years ago to see how they’re doing, and if there’s anything you can do to help them? Try doing this, and see how it affects your sales.
- Create a powerful brand/logo. A powerful brand is a powerful tool. Does your logo grab someone’s attention? Do you know what your brand is, and who you are as a company?
- Break down your sales goal into daily tasks. Here’s the breakdown: Yearly goal → Quarterly goal → Monthly goal → Weekly goal → Daily goal → Daily tasks to reach goal