Preparing Your Business for the Holidays

By October 1, 2018 No Comments

Did you know Americans spent close to a trillion dollars on Christmas in 2016? And another 8.5 billion on Halloween? Spending is huge when it comes to the holidays and it starts in October.

If you want a piece of the pie, here are 6 things you can do to get your business in the game.


No matter what you do, there’s a way to tie your business to the holidays. Whether it’s Thanksgiving, Hanukkah, Christmas or New Years it’s about family, love and giving and no better time to tap into those emotions.


People love to think they’re getting a good deal so give your customers a reason to be interested in your product or service. Buy one get one, 50% off, a free gift for spending or free shipping are all great ways to entice them. Not only will your customers save money, the options can be cost effective for your company as well.


If you’re a brick and mortar store consider expanding your hours so people can shop before or after work or in their free time. Let your potential customers know about deals and holiday hours with big signs, posters, flyers, mailers and other marketing materials.


If you do business online your digital marketing should be at the top of its game. A countdown timer to add urgency to sales is a great idea. Your social media should SCREAM holiday cheer. Feature your products being used by happy customers. Email marketing can also pay huge dividends for the holidays. It’s the INSTANT way to get in touch with customers and announce irresistible deals and sales. Make buying online as simple as possible with a fresh and easy to use e-commerce website.


Show your appreciation to loyal customers with a holiday gift. If you’re sending a holiday card don’t send it mid-December when it will get lost among the other hundreds of cards. Choose a time well before the mad rush so you stand out. Design a creative and personal card that won’t look like the rest.


If you’re sending a gift make it personal yet professional. You don’t want it to end up in the trash because it looks generic. You may also want to choose something that doesn’t remind them of work. If your customer golfs, a set of golf balls with HIS name or initials monogrammed on them might fit the bill.

We’re just weeks away from the busiest part of the year. Remember, don’t stress out, keep it simple and don’t break the bank. Make it easy for your customers as well.

Happy Holidays!