Should My Company Do Email Marketing?

By October 7, 2013 No Comments

We talk to a lot of clients who sincerely ask, “Should my company do email marketing?” The short of it is yes! You’ve put time and money into attracting your customers to you, don’t waste that well-spent money le viagra france. Hold onto those customers and stay in touch. My Dad has always told me it is better to serve the customers you have then waste money trying to find new ones. By staying in touch on a regular basis your customers remember you–especially if you are offering something they want. That is why your business has its doors open still, right? You offer what people want.

Giving customers what they want gives you an opportunity to educate them. Email marketing is a platform that provides those communication moments, so customers may continue to learn about your business at a fraction of the cost of traditional advertising methods. Educate them with specials you’re having, services you offer, events you’re sponsoring, industry wisdom. The list can go on and on. Have your content be short, to the point, and relevant to the recipients.

So, should your company do email marketing? Simply put, you have nothing to lose. In making time for it and viewing the analytical reports (detailed reports you can view to see how people interacted with your emails), you will realize you should have started this a long time ago. It has the potential to drive traffic, build loyal customers, and find new ones as it is shared. Seriously, who doesn’t want that?