Everyone wants their website to look great, right? What’s your goal for when someone clicks to your website? You want them to stay on your website long enough to be convinced that you’re the best in your field, and to eventually purchase your services or products. Especially if your website is mainly online, having a great website is important to the success of your business. No matter what your business is about, there are some universal qualities that can transform a good website into a great website.
The purpose of having a great website is to create a great experience for your customers. When they come to your website, they should be able to find what they’re looking for quickly. Everything that you have on your website needs to be geared towards your clients, both current and potential.
Make everything easy to find
If someone has to click through multiple pages until they can find the product that they’re searching for, there’s a high chance that they’ll decide to look for another website that’s easier to navigate. All of your important pages should be clearly displayed at the top of your home page. This can be through either direct links or through a dropdown menu. Either way, make sure that the important pages that the average user will need to access can be found within seconds of entering your site. Some examples of important pages would be a link to your shop, a contact page, FAQs, and your blog.
Have the information be readily available
Although you should always have a contact page on your website, you should strive to have all of the necessary information your clients will need on your website so they never have to contact you over a simple thing. For example, if you are a clothing store, but don’t have your return and exchange policy simply stated on an easy to find page on your website, you’ll have customers calling you constantly seeking this information.
A great website should not only be easy to navigate, but it should also be easy on the eyes. It should be an inviting space, so your customers enjoy spending time on your website. One perfect way to do this is to have beautiful, compelling images on your website. These images can be used as backgrounds, or just to showcase the products or services you supply. If they’re well composed and interesting to look at, your customers will continue to come back to your great website.